Product Sales Specialist · Revolut People · Dublin
Better performance starts with better thinking.
I work at the intersection of SaaS, commercial growth and people performance, exploring how better strategies, systems and conversations can improve business outcomes.
Where I focus.
Three areas I work in every day and write about regularly.
01
People performance & management
Performance reviews, feedback, calibration, goals and manager effectiveness, and the difference between measuring activity and improving outcomes.
Related: People Performance Playbook →02
SaaS sales & commercial growth
Customer value, discovery, relationship building and sales execution, from enterprise software and cybersecurity SaaS to connectivity and HR technology.
See my experience →03
Technology, AI & the future of work
Grounded perspectives on AI adoption, productivity and how technology changes the way people are measured, developed and rewarded.
Read: AI-era performance metrics →Experience grounded in practice.
My professional work spans commercial performance, customer relationships and the evolving role of technology in how organisations operate.
4×
Avaya Sales Champion
2015, 2016, 2017 and 2018, for top-tier performance and the turnaround of dormant accounts.
165%
Peak quota attainment
As EMEA collaboration sales lead at Avaya.
2022
MEDDICC Sales Certified
Also Avaya Cloud Office Sales Proficient (Avaya, July 2020).
Career
- Aug 2026 – present · Dublin
Product Sales Specialist, Revolut People
Working with CPOs, Heads of People and CFOs across EMEA to replace broken review cycles with a simpler operating rhythm.
- Mar 2025 – Aug 2026 · Dublin
Senior Business Development Manager, Vodafone Business
Business development for the Mid-Market and SME sector. Secured 25 new-logo accounts in a year, generating 500+ ports.
- Jan 2023 – Mar 2025 · Dublin
Enterprise Sales Team Lead, ThreatLocker
Led a team of 6 sales executives in cybersecurity SaaS to 120% of quarterly quota, contributing to $4M+ in new bookings.
- Jan 2022 – Dec 2022 · Remote (North America)
Head of Revenue & Business Development, VisaPlace
Overhauled the B2B sales strategy to capture corporate accounts, driving $2.5M in new revenue.
- 2012 – 2021 · EMEA
Collaboration Sales Leader / Territory Account Executive, Avaya
Closed $2.8M in enterprise deals across EMEA and helped launch the cloud portfolio, with $2.28M in first-year sales.
Education & press
- MBA, Business Administration and ManagementUniversity of Wales Trinity Saint David2022–2024
- BSc, Computer ScienceYork University2011–2013
- BSc, Electrical Engineering & Control SystemsQazvin Islamic Azad University2012
- Business Post: “Securing Ireland's future in the cyber world” ↗Featured at the Business Post Live Cyber Security Summit 2024, Croke Park18 Oct 2024
- Telecom Reseller: “Zang Office's Spring Training Prospects Look Impressive” ↗Interviewed as Mid-Market Regional Manager at Zang (Avaya)8 Mar 2017
“Ashkan was one of my key team players in driving revenue and new markets for the company we worked together at. His enthusiasm is infectious and his customer service is unparalleled.”
Davide PetramalaManaged Ash directly · June 2020 · LinkedIn ↗“Ash had steadily risen from inside sales to national account manager… Ash consistently met and exceeded his quotas.”
Mo NezaratiSenior to Ash · May 2018 · LinkedIn ↗“He has a unique blend of understanding the customers' needs and the ability to explain technical concepts that customers love.”
Bob RomanoSenior to Ash · December 2017 · LinkedIn ↗Ideas that move business forward.
I share practical perspectives on SaaS growth, performance management, leadership and technology, connecting real-world experience with ideas worth exploring.
Calibration
Only 2% sustain high performance
What a large multi-cycle ratings study says about how rarely high ratings repeat, and five calibration fixes for People leaders.
Performance reviews
Why managers inflate reviews
Research on lenient, compressed ratings: managers soften scores to avoid retaliation. Five fixes, starting with clear review criteria.
Performance management
Just 52% of HR leaders rate their performance management effective
What Mercer's Global Talent Trends 2026 says about performance management, and six practical fixes.
Commercial perspective. Human focus.
I'm interested in what helps people and organisations perform at their best: clear goals, strong relationships, thoughtful leadership and technology that solves meaningful problems.
I've spent 12+ years in B2B sales across EMEA and North America, at Avaya, VisaPlace, ThreatLocker and Vodafone Business. Across hundreds of buyer conversations the same problem kept coming up: performance reviews take weeks, managers rate on different scales, and employees can't see how they're judged.
Today I'm a Product Sales Specialist at Revolut People, based in Dublin, working with People leaders on review cycles, calibration and goals. This is my personal site, and the views here are my own.
Let's connect.
If you work in SaaS, business performance or technology and share an interest in better ways of working, I'd welcome the conversation.